PulsePoint ensures all threads served via Pulsepoint platform meets high quality standards and good userexperience. The ads that appear are as per the inventory providers /publishers’ recommendations and guidelines.
Inappropriate Advertising content
Ads that are one of the below are considered as inappropriate per Pulsepoint quality standards.
| | |
|-----------------------------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| Ad Errors | Ads must be displayed on the website. Any ad that errors out is a violation of the policy. |
| Multiple windows | Spawn additional windows or messages beyond the original Ad or auto-forward users’ browsers, resemble system dialogue boxes or error messages |
| Adult oriented | Contains sexually suggestive, explicit, or pornographic content |
| Creative Declarations | All creatives must have attributes accurately declared. |
| Deceptive, offensive or inappropriate content | Contain content that is deceptive, misleading, defamatory, obscene, distasteful, racially or ethnically offensive, harassing, or that is discriminatory based upon race, gender, color, creed, age, sexual orientation, or disability |
| Downloads | Ad that causes any program to be downloaded on creative load, click or interaction. |
| Illegal Activity | Facilitate or promote illegal activity, or contain content that is illegal |
| Illegal or prohibited products | Market or promote gambling, guns, alcohol, or tobacco products |
| Copyright or Pirated content | Copyright infringement ads or misrepresented advertising. |
| Malware | Distribute Adware, Spyware, Malware or Viruses |
Take-down policy
PulsePoint automatically blocks any of the below with the help of the creative quality vendors recommendations.
| | |
|----------------------------|-------------------------------------------------------------------------------------------------------|
| Account specific blocklist | Creative landing page is in the account specific blocklist |
| Unsafe domain | The landing page url is deemed unsafe for the user |
| Forceful redirect | The landing page URL redirects the user to another site forcefully without click oraction |
| High risk ads platforms | Partners which are deemed inappropriate to work with as per our quality vendors |
| Heavy ads | The creative size is heavy |
| IAB Category block | Any creative which is classified under IAB26, IAB7-42, IAB25-5, IAB25-3, IAB7-39, IAB7-28gets blocked |
Vendors
PulsePoint automatically blocks any of the below with the help of the creative quality vendors recommendations.
Compliance
In cases where PulsePoint detects any of the above violations, PulsePoint shall have the right to immediately stop delivery of the offending ads and take appropriate action against the violators.